Why is understanding a customer important to the success of the sales and service model used in a retail business?

1. Read the following:
Tips and Techniques for Cross Cultural Selling. Bruhnke, D. (2012, Aug 31). growthnation.com
http://growthnation.com/tips-and-techniques-for-cross-cultural-selling/
Cultural Competence and Spirituality in Community Building: Section 2. Building Relationships with People from Different Cultures. ctb.ku.edu
https://ctb.ku.edu/en/table-of-contents/culture/cultural-competence/building-relationships/main
2. Answer the following questions as they relate to retail customers with at least one well-developed paragraph for each question:
Why is understanding a customer important to the success of the sales and service model used in a retail business?
How do cultural differences influence salespeople’s ability to understand their customers’ needs and expectations?
How does treating a customer as a partner improve the selling experience for both parties?
Today, what type of tools do companies use to help employees better understand consumer behavior?

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