Write a plan on discussing. Remember in the introduction we are starting narrow and then widen until the literature review.

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Please review my comments for the introduction and the gap. This will help set up the sections of the literature review you plan on discussing. Remember in the introduction we are starting narrow and then widen until the literature review. The literature review starts wide then narrows to make just one point. That’s the convergence of your three bodies of literature, consumer behavior-impulsive purchasing, congruity, and female shoppers. and becomes your research question

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