Gilmores Tires, Inc. (aka Goodyear Tires, Inc.)Scenario: Mr. Gilmore and his managerial staff agree that everyday driver feedback is a valuable strategy to strengthen market share. In addition to this feedback, Mr. Gilmore feels that rewarding a customers loyalty to his brand will facilitate a long lasting business relationship.Instructions:Propose IT solution- Detail current information system (Note: It can be assumed this organization has a dynamic information system capable of deploying all components associated with CRM- Describe activation of component(s), if needed, required to deliver this solution- Recommend a customer loyalty program (if needed)
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