Select 1 hotel (subject hotel) and complete a Price/Experience Matrix. Use the attached template which has been updated. Is the hotel positioned correctly? Do you have any recommendations?
Steps:
1) Choose 1 target market for the hotel
2) Choose value drivers for the target segment (services/amenities/features)
3) Choose competitors (choose 4) for the subject hotel
4) Fill out the value assessment noting the experience scores and price differentials (Shop the hotels)
5) Review output graph
B) Channel/Distribution: Shop the hotel on brand.com, Expedia, and booking.com for 1 date (Same Room Type) and begin the booking process.
1) Was pricing identical
2) Was content similar on the 3 sites?
2) How does the booking experience compare?
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