Effective Customer Management

Assignment OverviewSCM: Retailers PerspectiveLet us continue with our beer theme. Start a new game and play one year as a Wholesaler and a second game as Retailer.SLP AssignmentGame Experience: Debrief (1/2 page)Describe the wholesaler and retailers results based on the debrief content that you have placed in the appendices of the paper.Game Experience: Debrief Analysis (1/2 page)Through research, analyze the results and apply to real-world applications (research required).Understanding Chain Relationships (1 page)Research best practices for relationships within the chain (research required).Connect with game results. Assess how the retailer and wholesaler are affected in the chain (research required).The Consumer (1/2 page)Research consumer behavior and economic implications of game scenarios (research required).AppendicesScreenshot and paste the Debriefs for each of the two games you played.Wholesaler Role Game 1: Global resultsWholesaler Role Game 1: The four chartsRetailer Role Game 2: Global resultsRetailer Role Game 2: The four chartsEffective academic and research writing requires a 3rd person voice. This SLP will be written in 3rd person. Do not use any quotations. Refer to yourself in third-person as participant or you can write about what the player will do, rather than saying I and we. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring Level 2-Developing for Assignment-Driven Criteria, Critical Thinking and Assignment Organization and Quality of References on the grading rubric.

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