The assignment must be a minimum of 2 double-spaced pages, plus APA style citations (3 or more sources), but otherwise can be as long as you need it to be, as it requires detailed explanation. This assignment is designed for students to apply knowledge about conducting international business in different countries and cultures where it may be necessary to adapt business practices, products or services to succeed in another country or culture. Students will select three diverse countries and three diverse products, and then consider each product in each of the selected countries (i.e. 9 combinations). They will address how cultural and social factors affect international business decisions and how a given product will be received in each country given that countrys culture.
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