Pete and Re-Pete have asked you to prepare a brief presentation about social media marketing and mobility marketing. Before you develop the presentation, you decide to discuss the concepts with your colleagues to firm up and expand your knowledge of the topics.
Define social media, social media marketing, and mobility marketing.
Discuss the pros and cons of using social media (e.g., such as this one, this one, or this one) to increase Web traffic.
Analyze how mobility marketing, including the use of text messaging and apps, increases Web traffic.
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