The case is – Alphatech India Limited W12381-PDF-ENG.pdf
Others are reference documents only, try to use more exhibits and the following B2B marketing concepts –
Organisational Buyer Behaviour – Linking it with Marketers Decisions
Business Marketing Perspective
– Overview of Business Marketing
– Understanding Differences between Consumer and Business Marketing and their implications
Understanding Organisational Buying Behaviour
Different Models of OBB
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