An action research project focused on understanding and supporting entrepreneurial action in practice. This is an individual project.
The proposition could relate to a new product or service; a new way of doing things; resolution of an issue; a new department; implementation of something that will change the way the organisation operates e.g. software and systems; the introduction of a new philosophy relating to human resources, production or quality.
You should provide a strong argument for this opportunity in terms of market justification, exploring relevant issues/context behind the idea, the business model/context of successful innovation, and the size and nature of the opportunity. The evidence for this justification is secondary research and academic literature.
There is one formal summative assessment (Element 010) of up to 15,000 words at module end.
NOTE: to make it easier I did not yet finalized my project proposal – we can agree on less complex topics
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