PROMPT: We are learning this section on how gender is a social construction, meaning it is not intrinsic, fixed, or based on sexual characteristics. We “do” gender as individuals and society. We will be exploring how media, movies, and advertising are instrumental in constructing stereotypes about men and women. We will also be exploring how people do gender differently depending on different social settings and expectations of the social setting.
After reading through all material your assignment is to find an advertisement (via the internet) that is gendered, sexist, hyper sexualizing, and/or you see gender is being “done.” YOU MUST INCLUDE A PICTURE OR VIDEO FOR THIS OPTION.
Your job is to find an advertisement and analyze it by answering the following questions:
How does the media, advertising, etc. have an impact on how people view and “do” gender? What other information can you find on this? (good place for outside credible sources!) Analyze your advertisement. How is your advertisement gendered, sexist, hypersexual, and/or depicts “doing” gender? Or all of the above? How does this ad feed into dominant cultural stereotypes of men and women? What is the message of your advertisement about gender? Who do you think is the intended audience?
* Here is a link to an article you can use as a source in the paper:
http://creativesociology.blogspot.com/2011/08/doing-gender.html
*and please use the file I uploaded as a source as well
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