Watch this video where some firms explain their collaboration with the University of Manchester

Discussion:
Watch this video where some firms explain their collaboration with the University of Manchester:

Choose one of firms (out of the seven examples) and answer the following questions:
– What would be the channels of university-industry relationships thsy the firm you have selected put in place?
– What would be the potential motivations they had to start the collaboration? What would be the barriers they could face?

Choose one of the following seven firms that appear in the video:
TGB solutions
Find a better way
Phoenix inspection Systems LTD
GMWDA
Numerical algorithms group LTD
PZ Cussons
Apem LTD

My Hint to give you:
Choose PZ Cussons and there is more detail in this video https://www.youtube.com/watch?v=riKKcxLZXjU
For first question, please answer related to 9.2 ppt Academic engagement(i.e training, partnership, use of infrastructures, technical services) combine with the description in ppt of these points and choose three to write.
For second question, related to 9.3 ppt Motivations and drawbacks of UIR. Choose two for motivations(6.1.2) like Reciprocity, Efficiency, Stability. For drawbacks, see 6.2.1, 6.2.2, consider from time consuming, cost or competition.

Answer each question, point by point, I will show you other peoples work, but DO NOT COPY THEM!!

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