When businesses implement change, that change must start within the company. In order to gain alliance and facilitate change, managers must educate and inform internal staff of the reasons for the change and the proposed solution to the identified problem. As part of your Business Plan this week, you will write a Correspondence Memo for internal staff and develop a communication plan. Continuing with your Business Plan, incorporate your work and findings from your Wk 2 SWOT Analysis and your Wk 3 Consumer Needs Assessment in order to successfully communicate your identified problem and solution(s).
Take into consideration the marketing mix or 4 Ps (price, promotion, product, and place or distribution channel) and how you can increase your market share through innovation and technology. Keep in mind that price is the source of your revenue, while promotion, product, and place generate cost increasing expenses. The marketing mix is essential to running a successful business. You must have the right price, the most opportune location, a product consumers want, and the ability to make your product or service known. A well-developed marketing plan can lead to positive results, so take the time to analyze your plans and then measure your success.
Compose an internal Correspondence Memo. In a 700-word document, complete the following: Please follow the directions carefully……….
***Discuss the reason(s) for the change and the proposed recommendations (solution) to your internal staff, as well as staff expectations.
***Develop a communication plan to inform internal staff of changes and explain how will it be delivered.
***Propose the mode(s) of your selected communication plan and the rationale.
***Propose a strategy for ongoing engagement with staff and leaders and the rationale.
***Propose opportunities to demonstrate corporate social responsibility (CSR) and the rationale.
I’ve included the files from week 2 & 3. The project is based on General Motors Corporation. Please use the updated files (2 Total) for the essay. You will have to do some more research for the essay and include that as well. Please use the SWOT analysis also. Also include references. Please make sure to answer all of the questions (Total of 5) that’s labeled with an (*) in accurate details. Also include an conclusion.
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