Your task focuses on Chris Hackley (2013), Marketing in Context. You need to provide a ‘review discussion’ of chapter 6 in Hackley (2013).
Start by reading all of Hackley (2013), which has seven chapters. Also read the references for each chapter. A sense of the whole book will help you make a decision of how to proceed with the ‘review discussion’ of at least one chapter in Hackley (2013). You want to be an ‘active reader’ of the book. That is, as you read, stop frequently to summarize the argument, to note particularly clear statements of the book’s argument or purpose, and to describe your own responses.
The MN1305 ‘review discussion’ has links to a ‘book report’ and a ‘book review’, but is also different from both. First, a book report – you may have written them at school – tends to be a description of what you have read. Of course, it is important to know what you have read. The notes you take in reading Hackley (2013) will be part of this process. But you need to provide more than a summary of Hackley (2013). There needs to be an evaluation.You are asked to make a judgement.
Second, book reviews appear in both academic journals and national newspapers. The reviewer is making an assessment of the book drawing on his/her knowledge of other writings (by the author of the book and other authors) on the topic. What are the author’s key arguments? How clear is the structure of the text? Are the examples appropriate? Does the author make a contribution to the topic? How does it compare to what others have written? Who might wish to read it? What are the strengths and weaknesses of the text? What is your overall assessment? These are questions relevant for this task.
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