Overview:West Bromwich Albion Football Club is an English professional football club based in West Bromwich, West Midlands, England. They have been promoted to the Premier League. The club was formed in 1878 and has played at its home ground, The Hawthorns, since 1900. Web link: https://www.wba.co.uk/ Section 1: (1500) wordsReport Aim:You are required to write a report in which you will evaluate stakeholder perceptions of WBA football club as a brand name alongside other local football clubs (Wolves, Aston Villa, and Birmingham City etc). Identify each football clubs values and compare them with those of other clubs. These perceptions are to be collected across football supporters, non-football supporters, local businesses, and potentially the media and wider social media community. As part of your report please use your findings of the perceptions of WBA and the other local clubs to evaluate WBAs marketing and communication strategy to see how successfully it aligns with these perceptions.Your report will support the brand development, sales and marketing strategies for WBA. You will review if WBA are communicating their current brand values effectively, and whether there are opportunities for exploitation, particularly to address and inform sales management issues & techniques.You should APPLY recognised marketing concepts and theories, as well as strategic marketing tools within the competitive environment. You may wish to include: Industry structure SWOT/ TOWS analysis Competitor analysis/ Brand evaluation Perceptual mapping Successful competitive marketing & sales strategies employed by other clubs Outcomes:There are some key outcomes required from the report:1. Identify the common perceptions of the four major local football clubs and what they stand for2. Are there any differences in perceptions across different segments or demographics?3. Is there a difference between perceptions of the football played and the Club as an organisation?4. What are the key words to describe the perceived values and traits of WBA and other Clubs?5. What opportunities / challenges does your research identify for WBA?6. Evaluate how WBAs marketing and communications align with the perceptions of the ClubRank local Football Clubs in terms of how highly they are attributed to key values / traits, some examples are:1. Traditional2. Innovative3. Fan-First4. Inclusive5. Community Focused6. Exciting7. Boring8. Optimistic9. Down to earth10. Ambitious11. CautiousHarvard references 7 mainly business books and a academic journal articles. Section 2: (1000)words 1. Identify potential sources of competitive advantage for the organisation2. Analyse the strategic options available to the organisation3. Evaluate a potential competitive strategy for their organisation4. Highlight elements of the marketing mix relevant to this strategy Harvard references 7 mainly business books and a academic journal articles.
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