Hello, this is my part of my business plan project.
I have attached these same instruction in a attached word doc, (which is easier to read than here)
So my part is to do target market description and the marketing mix strategies and based off the survey report, I have to make recommendations to the client
The client: Veros Pilates (this is a pilates studio, obviously)
This pilates studio does online,hybrid, and in-person classes.
They offer single sessions and packaged sessions
This is there website
https://www.vero-pilates.com/
The website below are their rates for sessions
https://www.vero-pilates.com/rates/
LOOK UP THEIR SOCIAL MEDIA (instagram, yelp, etc)
MY PART OF THE PROJECT
I ATTACHED THE PDF OF SURVEY FINDINGS THAT CAN BE USED FOR MY PART OF THE PROJECT (should say vero pilates survey)
ALSO ATTACHED 2 EXAMPLES OF OTHER TEAMS PROJECT THAT CANT BE COPIED
FIRST PART:
I have to write a target market description:
INSTRUCTION:
Target market description: Determine the number of segments to focus on: Major segment? Multiple segments? Niche? Define and describe each market segment using a segmentation strategy most relevant for the business (geographic, demographic, psychographic, usage rate, benefit, etc)
Notes:
(in survey, numbers are not in order so look at the first 9 questions from the top page for target market) USE THAT TO CREATE A TARGET MARKET
-Geographic not in the pdf live within long beach and surrounding areas
-benefits – her pilates studio is centered around helping people with back pain and injury (use if makes sense) or look at https://www.vero-pilates.com/testimonials/
– If not in the pdf (which probably is the usage rate/benefits, etc)
just research pilates/ veros pilates and make the info up for usage,benefits etc that cant be determined from the survey
This is what the owner said their target market is but compared to survey it may be off, also do not copy word for word:
– Our main client avatar is 45-65 years old, female, professional, busy, gone through some type of injury or illness, and looking to heal and then strengthen their body. Want to feel empowered in their life!
– Our secondary client avatar is 50-70 years old, male, professional, very busy too, also dealt with nagging injury or pain that is stopping them from enjoying the activities they previously liked to participate in. They want to stop hurting and get on with the activities they love feeling strong, mobile, and capable again!
SECOND PART
I have to do the POSITIONING AND PRODUCT AND DISTRIBUTION part of the project
YOU NEED TO LOOK AT THE SURVEY REPORT AND PICK RELEVANT INFORMATION TO MAKE RECOMMENDATIONS AND I REPEAT RECOMMENDATIONS TO VEROS PILATES
The instructions for each part is down below.
INSTRUCTION: POSITIONING STRATEGY
Positioning strategy: the company needs to identify customer needs/wants, points of parity, its own points of difference, and the competitions points of difference. (must answer ALL of these parts)
Include Positioning statement: follow the suggested format. JUST ADD ONE
YOU NEED TO ADD THIS AND USE ONLY ONE OF THESE STATEMENT IN THE ESSAY
1. Among [target market], Vero Pilates is the brand of [frame of reference], that [point of difference] because [reason to believe]
2. To [whom you are talking to]. Vero Pilates is the brand [who you want to beat] that [how you are going to beat them]
3. For [target user], who wants/needs [compelling reason to buy], Vero Pilates is [service category] that provides [key benefits]. Unlike [main competitor], Vero Pilaties [key differentiator].
INSTRUCTION: PRODUCT STRATEGY
Product strategy: describe the product(s), compare it to competing products, set strategy for the products (competes on price? quality? customer service?). What is the products competitive advantage? What is the branding strategy? Any potential product line extensions?
INSTRUCTION: DISTRIBUTION STRATEGY
Distribution strategy: what channels to use? Describe the strategy to use for each channel. Note that it does NOT require multiple channels, some businesses only require a single channel. How will you assist the channel(s)? What are the specific activities?
NOTE: target market description and distribution strategies should NOT be long or as focused as the positioning and product strategies. PLEASE FOCUS MORE ON THE POSITIONING AND PRODUCT STRATEGY!!!
EXAMPLE OF HOW THIS ESSAY SHOULD BE FORMATTED:
TARGET MARKET. [ INSERT TEXT]
POSITIONING STRATEGY. [ INSERT TEXT]
PRODUCT STRATEGY. [ INSERT TEXT]
DISTRIBUTION STRATEGY. [ INSERT TEXT]
DO NOT FORMAT LIKE THIS:
Introduction Paragraph
Target market
[ INSERT TEXT]
Positioning strategy
[ INSERT TEXT]
Product strategy
[ INSERT TEXT]
Distribution strategy
[ INSERT TEXT]
Conclusion Paragraph
NO INTRO OR CONCLUSION
(more instruction separate word doc)
THANK YOU SO MUCH FOR WRITING THIS FOR ME
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]