For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition’s product.
1) Define and explain each of the following tools/concepts below.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: product, price, and service.
2) Use two or more of the concepts from part 1 in your product assessment. Include the concepts of pricing and promotional strategy
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
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