In Chapter 10, Corporate Innovation: Disruptive Thinking in Organizations, is entitled “Innovation to Commercialization,” the authors discuss Market Research.

In Chapter 10, Corporate Innovation: Disruptive Thinking in Organizations, is entitled “Innovation to Commercialization,” the authors discuss Market Research.

When should Market Research be done?

[Note: great innovation concepts do not necessarily equate to business opportunities.]

Discuss. Elaborate.

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