I will attach the project and i will just need you to add information to it.
No changes need to be made just add the below information in the introduction and literature section of the project and add the resources to the reference section.
Please add this information to the project: business models in football and especially fan engagement and fan relations also theory about CRM
there are a couple of books that you should look at that refer to business models and crm as per below:
The Elusive Fan
Money Games by David Carter
Football Business Models can be investigated from Soccernomics
Stefan Szymanski and Halgeir Gammelsäter write about that
you should gain understanding of business models in football and especially fan engagement and fan relations
perhaps also theory about CRM (Smith’s Introduction to Sport Marketing) and Pine & Gilmore can be relevant theory
Above information regarding business models in football and crm in relation to football should be added in the introduction section and literature section.
I need approx. 5-6 pages added to the introduction and 5-6 pages added to the literature section.
Please read the project before adding information to it so you make sure that what you add on to the project makes sense and is related to the existing information.
Please check the books already mentioned above and any other resources including the same information about business models and crm in relation to football should also be included in the resources, references section.
Thank you.
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