Olam International

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LEVI STRAUSS & COMPANY – 2005

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A ‘book review discussion’ of chapter 6 in Chris Hackley ‘Marketing in Context’. (2013),

Your task focuses on Chris Hackley (2013), Marketing in Context. You need to provide a ‘review discussion’ of chapter 6 in Hackley (2013).

Start by reading all of Hackley (2013), which has seven chapters. Also read the references for each chapter. A sense of the whole book will help you make a decision of how to proceed with the ‘review discussion’ of at least one chapter in Hackley (2013). You want to be an ‘active reader’ of the book. That is, as you read, stop frequently to summarize the argument, to note particularly clear statements of the book’s argument or purpose, and to describe your own responses.

The MN1305 ‘review discussion’ has links to a ‘book report’ and a ‘book review’, but is also different from both. First, a book report – you may have written them at school – tends to be a description of what you have read. Of course, it is important to know what you have read. The notes you take in reading Hackley (2013) will be part of this process. But you need to provide more than a summary of Hackley (2013). There needs to be an evaluation.You are asked to make a judgement.

Second, book reviews appear in both academic journals and national newspapers. The reviewer is making an assessment of the book drawing on his/her knowledge of other writings (by the author of the book and other authors) on the topic. What are the author’s key arguments? How clear is the structure of the text? Are the examples appropriate? Does the author make a contribution to the topic? How does it compare to what others have written? Who might wish to read it? What are the strengths and weaknesses of the text? What is your overall assessment? These are questions relevant for this task.

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Workforce Issues on Patient Safety

In this assignment, you will consider how workforce issues impact on patient safety.

Discussion Question 1

Using the an Online Library, research workforce issues and patient safety.

Based on your research, complete the following tasks:
•Identify and describe the research problems, purpose, objectives, and hypothesis of the research.
•Evaluate the credibility and validity of the study.

Discussion Question 2

Read the following titles of research studies from an Online Library. Identify the type of research used in each study (qualitative or quantitative). Provide a rationale for your selection.
•A study of the effects of cardiac rehabilitation exercise program on the morale and motivation of persons recovering from recent heart attacks.
•An exploratory ethno-botanical study of medicinal plants used by the Turks in the treatment of eye disorders.
•A study of the impact of different dietary patterns on breast cancer patients.
•The effectiveness of the acquired immunodeficiency syndrome (AIDS) Drug Assistance Program (ADAP).
•A study of the effects of different types of music on sleeping patterns of elderly insomnia patients.
•A study of the impact of political and social trends on the direction of nursing research.

Suggested References:

Shisana, O., Rice, K., Zungu, N., & Zuma, K. (2010). Gender and poverty in South
Africa in the era of HIV/AIDS: A quantitative study. Journal of Women’s
Health (15409996), 19(1), 39–46.

Ko, E., Nelson-Becker, H., Park, Y., & Shin, M. (2013). End-of-Life decision making
in older Korean adults: Concerns, preferences, and expectations. Educational
Gerontology, 39(2), 71–81.

Witzke, J., Rhone, R., Backhaus, D., & Shaver, N. (2008). How sweet the sound:
Research evidence for the use of music in Alzheimer’s dementia. Journal of
Gerontological Nursing, 34(10), 45–52.

Sandvik, A., Melender, H., Jonsén, E., Jönsson, G., Salmu, M., & Hilli, Y. (2012).
Nursing students’ experiences of the first clinical education: A nordic
quantitative study. Nordic Journal of Nursing Research & Clinical Studies /
Vård I Norden, 32(3), 20–25.

Cooper, C., Taft, L., & Thelen, M. (2004). Examining the role of technology in
learning: An evaluation of online clinical conferencing. Journal of
Professional Nursing, 20(3), 160–166.

Roulston, A., Bickerstaff, D., Haynes, T., Rutherford, L., & Jones, L. (2012). A pilot
study to evaluate an outpatient service for people with advanced lung cancer.
International Journal of Palliative Nursing, 18(5), 225–233.

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