Strategic Communication

Week Six
Half of a page for each of the following prompts

6. Visit http://www.digitalbuzzblog.com“featuring the latest digital ad campaigns, hot new websites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world.” Choose one post to discuss. Provide the link, a brief explanation of the trend, and the insight you learned regarding its impact.

7. Visit http://www.prweekus.comand click blogs. Read several entries and mentally evaluate based on what you learned from pages 109-111. Which are the most effective? Which were the least effective? Why? Were you or are you now a fan of blogs?

8. Listen to several different radio stations formats(examples: country, adult contemporary, news, talk, sports, business, oldies,religion, Spanish, alternative rock, classic rock, hip hop, ethnic, classical,jazz, etc.) long enough to hear a few spots on each. Use this link to identify station formats: http://www.ontheradio.net.What connections can you make between target markets of the products/services advertised and the formats utilized?

9. Watch a few TV commercials and jot down answers to the following questions:

What was the single central message or idea?
What was the value of the opening shot with respect to that idea?
Did you become involved with the commercial? If so, at what point did it happen?
To what extent did the pictures, as opposed to the words, tell the story?
Were the words redundant, or did they add something? What did they add?
Were interesting, exciting, complicated, beautiful visuals on screen long enough for complete understanding or appreciation? Were dull, static visuals on too long? How would you make them better?
Was the story an irrelevant attention getter, or was the product an integral part of the story?
Did you enjoy the story? Did you believe it or find some other value in it? Or was it unrelated to the product and just there to make you watch?
Afterward, could you say why you should care about the product or service in a sentence? If so, what is that sentence?

Share responses to one or two commercials.

10. Visit http://www.youtube.comand search public service announcements. Watch several clips and choose one toe valuate. Provide a brief description and share the link. Does the PSA promote a social cause or behavior change? What is the strategic message? Who do you believe is the target audience? Do you believe the purpose is fulfilled?

11. Visit http://mobithinking.com/mobile-awards/mma-global-awards.Scroll down for youtube links to several of the MMA GlobalMobile Marketing Award winners. Watch and discuss their impact. Are you receptivet o these type messages?

12. Visit http://www.salesandmarketing.comand scan the article starts found on the left of the homepage. Choose one that interests you and click to read the entire article. Share a little about the topic covered and what specifically that stood out to you and why.

13. What sales letters and e-blasts have you received during the past month? Why do you think you received them? Are you more receptive to messages when you’ve intentionally “opted in” to receive them? Are you more receptive to USPS-mailed or emailed messages?

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Older Americans Act

Needs to have sources cited within paper, reference page at end, (5 pages does not include references at end) giving a summary on the Older Americans Act.

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BUSINESS AND COUNTRY VARIABLE ANALYSIS

COUNTRY PROJECT PAPER 1: BUSINESS AND COUNTRY VARIABLE ANALYSIS – (25%)

You will write your first paper in three parts as a narrative (not outline) in which you discuss your business and the country you would like it to enter. Do not select a real company (such as Nike), and be sure to do some preliminary research on various countries and businesses before you make your decision. Your paper should be six to twelve pages, but you will not be penalized if your paper is a few pages longer. You will be penalized 11% if shorter than 6 pages. You must use the headings below for your headings and if not you will penalized 5pts.

Part 1 Introduction

A clear statement of purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.

Part 2 Organizational structure – must use as a heading in paper

Briefly describe your company, including a clear description of the company, thw type of business, operational strategy, and organizational structure and any other relevant information.

Part 3 Country variables – must use as a heading in paper.

This is the most important part of your first paper. In it, you will provide your analysis of the following country variables in your chosen country. You must use the variables listed below as headings in the paper. The advantages and disadvantage analysis is the most important part of the part 3. In addition, any facts presented in the paper must be properly footnoted in the body of paper and also you must show the relevance of to your business of the facts stated.

– Physical and demographic – Must discuss three specific physical and demographic issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

– cultural environment -Must discuss three specific cultural issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

– legal and ethical environment -Must discuss two specific legal issues and one specific ethical issue and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

– economic environment -Must discuss three specific economic issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

– trade and investment -Must discuss three specific trade and investment issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

– Foreign exchange and exchange rates -Must discuss three specific foreign exchange and exchange rate issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

Part 3 above is the most important part of your paper is the analysis of the advantages/disadvantages of how each country variable’s issues might affect the success of your business.

Be specific about how each country variable relates to your business, and discuss the relevance of all the information in your paper to the startup of your business in the country you chose. Do not include any information in the paper unless you include an explanation of its relevance to your business. For example, proving me with the country’s history without indicating its relevance to your business is merely providing filler for the paper.

•Do not include a conclusion in this paper.
•To help in the grading process, you must use the country variables as headings.
•Use at least eight sources (other than the the text) to support your discussion and analysis.
•Remember that, although the minimum length of an acceptable paper is 6 pages, past experience indicates that one cannot do an adequate job of covering all of the required discussion in so few pages.
•Read and follow the grading rubric below for paper 1, below, to ensure that you meet all criteria
•be typed and double-spaced in 12-point Times New Roman font, with margins no wider than one inch
•be paginated, and have no headers or footers other than page numbers
•be prepared in a word processing program (you may submit assignments only in Microsoft Word or Rich Text Format; you may not submit them in PDF or DOCM format)
•contain a cover page with your name, the course name and number, and the title of your project
•Do not include pictures, graphs, or lists in the body of the paper; if you need these to support your facts, place them at the end of your paper as an addendum, referenced in the body of your paper; they will not count toward the length of your paper
•be written in narrative form, not outline (no bullets at all)
•Footnotes of facts in the body of the paper are mandatory. Only author name and page number in body of paper for example (Smith, pg. 44). Full footnotes will be at end of paper not at the end of each page.
•Bibliography is mandatory and will include all sources used, which should include, for each entry, the author, title, city and state of publisher, publisher’s name, year, and page number. You may NOT cite Wikipedia or any Wiki… as a source in the papers.
•Paper may be reformatted if not in compliance with formatting rules discussed above to determine true length of paper.

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Health Care Financing

Find an article in a professional journal that describes new research on an aspect of Health Care Financing which interests you.
Note that a Journal Article Review is not simply a summary of the article, but includes the following components:

An abstract and the following
1. What is the purpose of this article? (this section includes a BRIEF summary of the article)
2. Why is it important to investigate or examine the subject of the article?
3. How are the authors carrying out the task? Are their methods and comments appropriate and adequate to the task?
4. What do they claim to have found out? Are the findings clearly stated?
5. How does this advance knowledge in the field?

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Healthcare financing

Find an article in a professional journal that describes new research on an aspect of Health Care Financing which interests you.
Note that a Journal Article Review is not simply a summary of the article, but includes the following components:

An abstract and the following
1. What is the purpose of this article? (this section includes a BRIEF summary of the article)
2. Why is it important to investigate or examine the subject of the article?
3. How are the authors carrying out the task? Are their methods and comments appropriate and adequate to the task?
4. What do they claim to have found out? Are the findings clearly stated?
5. How does this advance knowledge in the field?

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police

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Huntersville North Carolina

This must be an orginal paper
The town I am writing on is Huntersville North Carolina

This paper is based on a paper I have already handed in. I will forward that paper to you; however, it is not on my work computer. So I will forward it this evening.

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Internationalization Strategies of Universities

I have already written the introduction + historical overview of the higher education industry in the US and my country. In addition toI have already written the introduction + historical overview of the higher education industry in the US and my country. In addition to that I need a practical part of my future course work — approx. 15 pages on following topics:

3-4 pages on How marketing approach works in Higher Education, What are major marketing strategies?

3-4 Information on internationalization strategy, as a crucial marketing strategy for universities. Reasons, why universities currently internationalize.

7-9 pages on what types of internationalization strategies exist, their description and comparison. This should include following types: (1) internationalization of curriculum, (2) international students exchange, (3) recruiting international faculty, (4) online platforms for internet international education, (5) internationalization of research function. that I need a practical part of my future course work — approx. 15 pages on following topics:

3-4 pages on How marketing approach works in Higher Education, What are major marketing strategies?

3-4 Information on internationalization strategy, as a crucial marketing strategy for universities. Reasons, why universities currently internationalize.

7-9 pages on what types of internationalization strategies exist, their description and comparison. This should include following types: (1) internationalization of curriculum, (2) international students exchange, (3) recruiting international faculty, (4) online platforms for internet international education, (5) internationalization of research function.

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